Reclaimed design is a project born from the archives of novelist wendy perringham and her vast collection of visual research from the places that she visited, often being in the form of tourist leaflet. I set out to reclaim the designs from leaflets from the 80's.
During my research into Wendy Perriams archive
at Kingston university, i came across a selection
of tourist leaflets from the 80’s. That would for
ever be lost if they were not kept.
The reclaiming process consisted of extracting each piece of lost properties such as typefaces, colour pallets, and general style. Then re-purpose them into new prints, eventually, I had enough content I created a publication to showcase and celebrate lost design in its new life.
When I was unable to find some of the typefaces from each leaflet I decided to redraw the required letters to form my design.